gill moore photography

Archive for the 'advertising' Category

It’s a miracle; I’ve found a car advert I actually like ….. lovely photography saves the day.

Hats off to British photographer Paul Wakefield who achieved the near impossible task of making me take notice of a print advert for a car. I hasten to add, before I get shot down in flames by car photographers,  my usual indifference is due to the subject matter, certainly not a comment on a lack of creativity and craftmanship in this genre.

With a considerable reputation as a skilled landscape photographer, Paul is now often sought by the big advertising commissioners to give their campaigns some elegance and allure.

I am intrigued.  Was it just a beautiful coincidence that nature turned up its “wonder-ometer” to 11 on the day of the shoot?  Or did the entire team just mobilise with supreme speed and devise this image by a meeting of creative minds?  Either way, it is one heck of a beautiful image.

peugoet_ad_photo

  • Client : Peugeot
  • Photographer : Paul Wakefield
  • Agency : BETC/EURO/RSCG, Paris
  • Retouching : Saddington & Baynes.

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Cultural Snapshot; Obama, Grammy’s and Berlin ….

It has been a visually interesting week.  I have browsed through the Obama official photograph taken by Pete Souza (the first taken using a digital camera -a Canon 5D) and the portrait project on his support staff in the New York Times (which for the record I really liked whilst many didn’t, but there you go) taken by Nadav Kander.  But for me two great bits of work really stood out these past 7 days:
thomyorke

100m_of_existence_jan09

  • 2) An interesting photography project by Simon Hoegsburg called rather bleakly “We Are All Gonna Die - 100 meters of existence”.  This is a huge 100m wide photo he has created by combining hundreds of images taken of Berliners (is that a word/not sure!) on the same spot on a bridge over a period of 20 days in 2007.  It documents, it fascinates and tells lots of stories.  On first viewing I scribbled:

[check out the bikes YEP]
[check out the two people with eye patches .... weird !]
[trendy berlin.  great snapshot of city dwellers, only a few people clocked the photographer]

Hoegsburg is based in Denmark but studied in London and he isn’t just a one trick pony.  Have a look at his website, there is plenty of other strong work.  He even has a series on a cycle trip he took using a heavy Copenhagen city bike which you can hire there for one Danish krone.  He took off for Istanbul and went in search of the goodness in people.  When so much photography (art in general) can be a little po-faced, I found his work open, fresh, focussed and powerful.  One to watch out for.

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