Hats off to British photographer Paul Wakefield who achieved the near impossible task of making me take notice of a print advert for a car. I hasten to add, before I get shot down in flames by car photographers, my usual indifference is due to the subject matter, certainly not a comment on a lack of creativity and craftmanship in this genre.
With a considerable reputation as a skilled landscape photographer, Paul is now often sought by the big advertising commissioners to give their campaigns some elegance and allure.
I am intrigued. Was it just a beautiful coincidence that nature turned up its “wonder-ometer” to 11 on the day of the shoot? Or did the entire team just mobilise with supreme speed and devise this image by a meeting of creative minds? Either way, it is one heck of a beautiful image.
- Client : Peugeot
- Photographer : Paul Wakefield
- Agency : BETC/EURO/RSCG, Paris
- Retouching : Saddington & Baynes.
scatterdrum is a personal blog by Gill Moore. Gill is a professional photographer based in Manchester in England.
She works for commercial and editorial clients together with shooting personal projects. This side of her work often includes exhibiting, publishing and working with like-minded collaborators on an environmental theme.
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