Hats off to British photographer Paul Wakefield who achieved the near impossible task of making me take notice of a print advert for a car. I hasten to add, before I get shot down in flames by car photographers,  my usual indifference is due to the subject matter, certainly not a comment on a lack of creativity and craftmanship in this genre.

With a considerable reputation as a skilled landscape photographer, Paul is now often sought by the big advertising commissioners to give their campaigns some elegance and allure.

I am intrigued.  Was it just a beautiful coincidence that nature turned up its “wonder-ometer” to 11 on the day of the shoot?  Or did the entire team just mobilise with supreme speed and devise this image by a meeting of creative minds?  Either way, it is one heck of a beautiful image.

• Client : Peugeot
• Photographer : Paul Wakefield
• Agency : BETC/EURO/RSCG, Paris
• Retouching : Saddington & Baynes.

How very nice to see great British designs getting some deserving attention.  These images are all featured on the current edition of stamps from Royal Mail, you can download a preview pdf from their site.  One little tiny thing, it would be useful to have the year also listed but that’s just me nit-picking.

It is hard to argue with any of those choices.  My fave would have to be Harry Beck’s London Underground map – what an absolute feat of patience and genius.

I am sure I was reading the other day that the City of London is working on commissioning a new eco-Routemaster bus based very firmly on the original design.  Or did I dream that?