Hats off to British photographer Paul Wakefield who achieved the near impossible task of making me take notice of a print advert for a car. I hasten to add, before I get shot down in flames by car photographers, my usual indifference is due to the subject matter, certainly not a comment on a lack of creativity and craftmanship in this genre.
With a considerable reputation as a skilled landscape photographer, Paul is now often sought by the big advertising commissioners to give their campaigns some elegance and allure.
I am intrigued. Was it just a beautiful coincidence that nature turned up its “wonder-ometer” to 11 on the day of the shoot? Or did the entire team just mobilise with supreme speed and devise this image by a meeting of creative minds? Either way, it is one heck of a beautiful image.
- Client : Peugeot
- Photographer : Paul Wakefield
- Agency : BETC/EURO/RSCG, Paris
- Retouching : Saddington & Baynes.
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