gill moore photography

Tag Archive for 'advertising'

It’s a miracle; I’ve found a car advert I actually like ….. lovely photography saves the day.

Hats off to British photographer Paul Wakefield who achieved the near impossible task of making me take notice of a print advert for a car. I hasten to add, before I get shot down in flames by car photographers,  my usual indifference is due to the subject matter, certainly not a comment on a lack of creativity and craftmanship in this genre.

With a considerable reputation as a skilled landscape photographer, Paul is now often sought by the big advertising commissioners to give their campaigns some elegance and allure.

I am intrigued.  Was it just a beautiful coincidence that nature turned up its “wonder-ometer” to 11 on the day of the shoot?  Or did the entire team just mobilise with supreme speed and devise this image by a meeting of creative minds?  Either way, it is one heck of a beautiful image.

peugoet_ad_photo

  • Client : Peugeot
  • Photographer : Paul Wakefield
  • Agency : BETC/EURO/RSCG, Paris
  • Retouching : Saddington & Baynes.

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“b.TWEEN” event @ Museum of Science & Industry, Manchester. 19th/20th June 2008.

Things are getting a little frenzied as I prepare for the Opening Night of “The Chorlton Bench Project” this coming Friday, but I wanted to give some air to something called ‘b.TWEEN 08‘ a 2-day event which sounds like an interesting gathering of the great and the good @ MOSI, Manchester. With a leaning towards New Media, Advertising and Creative Technology, the sponsor’s are pretty high profile including Channel 4 and the BBC.

The website is worth a visit, the Interactive Gallery page gives the opportunity to view and vote on interactive new visual work, the winner will be shown @ MOSI during the event. You can also book onto a personal One-2-One Session with some of the speakers. Featuring representatives from amongst others; TwentyTwenty TV, Bebo and Fluorescent Media lots of talented specialists in areas such as branding, audience engagement, trends and digital strategy.

Despite all those sponsers, I am sad to say it ain’t free, it is quite expensive from £60 for a one-day student pass and £95 freelancers/micro company rate but could be worth it for the quality of speakers and networking/advice on offer. The website is free to browse though and many of the presentations will be available on YouTube after the event. Click here for some of the talks from “b.TWEEN 2007.”

UPDATE This event has now been and gone. If you wish to read a little about what went on then click over to “The Mancunian Way” were they blogged each day on the event. Also try the “Real Fresh TV” site for some really in-depth analysis by someone who was actually there AND took part in one of the sessions.

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“b.TWEEN” event @ Museum of Science & Industry, Manchester. 19th/20th June 2008.

Things are getting a little frenzied as I prepare for the Opening Night of “The Chorlton Bench Project” this coming Friday, but I wanted to give some air to something called ‘b.TWEEN 08‘ a 2-day event which sounds like an interesting gathering of the great and the good @ MOSI, Manchester. With a leaning towards New Media, Advertising and Creative Technology, the sponsor’s are pretty high profile including Channel 4 and the BBC.

The website is worth a visit, the Interactive Gallery page gives the opportunity to view and vote on interactive new visual work, the winner will be shown @ MOSI during the event. You can also book onto a personal One-2-One Session with some of the speakers. Featuring representatives from amongst others; TwentyTwenty TV, Bebo and Fluorescent Media lots of talented specialists in areas such as branding, audience engagement, trends and digital strategy.

Despite all those sponsers, I am sad to say it ain’t free, it is quite expensive from £60 for a one-day student pass and £95 freelancers/micro company rate but could be worth it for the quality of speakers and networking/advice on offer. The website is free to browse though and many of the presentations will be available on YouTube after the event. Click here for some of the talks from “b.TWEEN 2007.”

UPDATE This event has now been and gone. If you wish to read a little about what went on then click over to “The Mancunian Way” were they blogged each day on the event. Also try the “Real Fresh TV” site for some really in-depth analysis by someone who was actually there AND took part in one of the sessions.

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