gill moore photography

Tag Archive for 'print advert'

It’s a miracle; I’ve found a car advert I actually like ….. lovely photography saves the day.

Hats off to British photographer Paul Wakefield who achieved the near impossible task of making me take notice of a print advert for a car. I hasten to add, before I get shot down in flames by car photographers,  my usual indifference is due to the subject matter, certainly not a comment on a lack of creativity and craftmanship in this genre.

With a considerable reputation as a skilled landscape photographer, Paul is now often sought by the big advertising commissioners to give their campaigns some elegance and allure.

I am intrigued.  Was it just a beautiful coincidence that nature turned up its “wonder-ometer” to 11 on the day of the shoot?  Or did the entire team just mobilise with supreme speed and devise this image by a meeting of creative minds?  Either way, it is one heck of a beautiful image.

peugoet_ad_photo

  • Client : Peugeot
  • Photographer : Paul Wakefield
  • Agency : BETC/EURO/RSCG, Paris
  • Retouching : Saddington & Baynes.

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